Research project:
It's
close but we're losing
by Todd Rogers and Don Moore
Download a version of the paper here
Study 1 (UBE)
Data file
Experimental stimuli (Qualtrics survey): UBEsurvey.qsf
Study 2 (WLP)
Data file
Stimuli
Study 3 (WLF)
Data file
Stimuli: Campaign emails
Donation calculation details
Study 4 (WLO)
Data file
Experimental stimuli
Study 5 (WLC)
Data file
Data description