Research project:
It's close but we're losing
by Todd Rogers and Don Moore
Download a version of the paper here

Study 1 (UBE)
Data file
Experimental stimuli (Qualtrics survey): UBEsurvey.qsf

Study 2 (WLP)
Data file
Stimuli

Study 3 (WLF)
Data file
Stimuli:  Campaign emails
Donation calculation details

Study 4 (WLO)
Data file
Experimental stimuli

Study 5 (WLC)
Data file
Data description